This project explores a collaborative concept between the perfume brand Phlur and music artist Kali Uchis, focused on enhancing brand visibility for both parties by merging fragrance and music into a cohesive brand experience. The goal is to create a visually compelling identity that introduces both brands to new audiences while maintaining their aesthetics.

The concept is supported by a comprehensive visual system that includes brand identity, promotional materials, and packaging. The project also features a curated pop-up experience for its target audiences.